Food Descriptors for Product Packaging

Here’s a sample of a premium line of pasta sauces for which I provided the flavor descriptors at the back of the product packaging, all in agreement with the client’s goal. For maximum benefit to the producer and the consumer or end-user, I went a step further by testing each of the four variants for possible recipe applications and included these recommendations in the copy.

See my work for  the new items # 01 to 04.

I personally use these products at home. My easy recipes:

http://100poundfoodie.com/2010/11/18/cheesy-tuna-pesto-in-6-minutes/
http://100poundfoodie.com/2010/11/30/my-ultimate-pasta-indulgence-in-12-minutes/
http://100poundfoodie.com/2011/02/03/kung-pao-pasta-in-12-minutes/

About Xtin

provides food-focused custom services from copywriting, tour events, workshops, R&D, demos and more.
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2 Responses to Food Descriptors for Product Packaging

  1. Cathy says:

    Hi Christine! I personally use these products and recommend them for my menu consultancies. Great work! I love them!

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