PampanGastronomy recently presented in the form of an interactive talk for the F&B/tourism trade from Pampanga/Central Luzon: Using data and insights culled from 12 years of experience in culinary research, management of specialty gastronomic events and multi-sphere food work, I highlighted topics which served to:
- shed light on Kapampangan food vs lutong Kapampangan
- tackle Kapampangan myths and refresh perspectives
- show how Pampanga continues to live up to its tourism brand as the country’s culinary capital by showcasing the recent evolution of my hometown’s foodscape through classic vs. contemporary approaches, trends vs heritage, international influences and factors that shape our cuisine and make us who we are.
While the material also served as a case study on tourism strategies related to research, product development, marketing & promotion, ultimately, the underlying goal was to offer a sample approach which may help bridge the gap between islands/borders by recognizing and focusing on our regional strengths and collectively celebrating our delicious diversity in order to promote Philippine cuisine as one.
This presentation was prepared based on Dine Philippines 2015’s theme, Changing the F&B Game, for its Pampanga leg held on August 19, 2015 at the Angeles University Foundation Sports & Cultural Center upon the invitation of educator & marketing specialist Adolf Aran of Courage Asia.
Thank you to my partner purveyors for your support & participation:
Park Square Makati: 0928-8751100, 02-6685812
Marquee Mall, Angeles City : 0925-8858979
Jose Abad Santos Avenue, Sta. Barbara, Bacolor, Pampanga: 0922-8800568
Limuel Dayrit Photography