Category Archives: copywriting

Copywriting/Creative Work & Product Application/Recipe R&D – Food and Beverage Brands

Below are 15 samples of some of the packaging product descriptors, culinary applications and some recipe research & development which helped develop and reinforce brands, and other types of creative/food writing I’ve done in the last 10 years. (Other projects … Continue reading

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Creative Work for Tourism Branding & Promotions

Here are just some of the projects I produced for the Angeles City I Like! Branding Campaign for 2011-2013, based on my concept and storyboard, as well as editorial and creative direction (photo/videography) and supervision of in-house graphic artists. Work … Continue reading

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Branding Campaign – Angeles City Brand Story

The Angeles City I Like! branding campaign was launched in October 2011.This is how it came to be, based on what I published as the city’s tourism officer in December 2011: In the first quarter of 2011, the need to … Continue reading

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Radio Ad

The copy below was used for a 30-second radio ad which I later revised for a TV ad. The client, best known globally for its pork tocino, wanted to highlight their then-new product, boneless chicken tocino, and target non-pork eating Filipinos … Continue reading

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Food Descriptors for Product Packaging

Here’s a sample of a premium line of pasta sauces for which I provided the flavor descriptors at the back of the product packaging, all in agreement with the client’s goal. For maximum benefit to the producer and the consumer … Continue reading

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